Videos Center For Generosity Videos Center For Generosity

How donors can use business assets to fund gifts

Since 2007, small businesses have enjoyed a tax benefit which was passed by congress to stimulate the economy. Purchased equipment and vehicles have mostly been depreciated for tax purposes. What happens when these assets are sold or the business is transitioned to new ownership? The short answer is, they are taxed. Many of these small businesses are owned by some of your donors. At this roundtable, we will discuss ways donors can use the benefits of making gifts to your organization with these assets, in a very tax-wise way.

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Videos Mitzie Schafer Videos Mitzie Schafer

Planned Giving Essential Documents

What would you do if someone gave your organization a submarine? If your first response to this question isn't, "Our Gift Policy Says..." then this roundtable will be essential for you. While the focus of this document is on Planned Giving, it also has huge implications for your annual fund and capital campaign giving. In addition, if someone wants to continue their annual gift into perpetuity after they die, do you have a vehicle for making that possible? Endowments often get a bad rap, but that is because they aren't managed using best practices. In this roundtable, we will also highlight why you need Endowment By-Laws and what should be included.

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Videos Jennie Smith Videos Jennie Smith

Segmenting Donor Appeals

One size doesn’t fit all when it comes to donor engagement. Some donors are long-time partners; some are new. We all have donors with vast knowledge and experience about the organization’s work and supporters who only recently joined on. Donors are young, old, and in every season of life. Yet, often we treat them all the same – as though the reason they support us is also one-note. In this roundtable, we’ll talk about improving donor engagement through segmentation. We’ll include some of the most common segmenting strategies as well as how to determine your own segmentation for one-time projects or unique circumstances. This session is the second in a four-week series on Annual Funds.

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Videos Jennie Smith Videos Jennie Smith

The Case for Support

Much of the time fundraisers ask, “How do we get more people to contribute?” Let’s start with a different question: “Why would anyone want to give money to us?” In this roundtable, we’ll talk about the critical foundation of knowing your own story and how to build the case for support in a way that will inspire people to join in. When you have a strong case for support, people catch the vision for the difference your work is making and they want to be part of it. This session is the first in a four-week series on Annual Funds.

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Videos Mike Ward Videos Mike Ward

Giving Your Donors Tangible Stuff

Non-profit leaders often wonder what type of gifts they should consider giving to their donors. There is a place for this, but making it special and not expected are two key items we will explore.

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Videos Pete Reuss Videos Pete Reuss

Next Year's Goals for Congregational Leaders

Why would someone increase their giving to your congregation in the coming year? When people think that you will do the same ministry next year, they will plan to give the same amount. We will discuss how clear ministry goals energize people to expand their generosity to make bold things possible.

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Videos David Brunkow Videos David Brunkow

Do you fear, or hope a capital campaign is in your future?

The general public probably thinks “capital campaign” whenever non-profit fundraising is spoken of. Whereas that may have once been somewhat accurate, we know the capital campaigns, in the operation of a well-established and non-profit is more likely an occasional occurrence in the scope of the agency’s development program. That being true, the question remains, “How do we prepared for our capital campaign?  The roundtable will focus on a few core preparation fundamentals that are true for most any agency, church related, non-sectarian, mega organization, small non-profit. The discussion of these fundamentals will target only a few topics:  Project design and case development Donor readiness and cultivation Institutional capacity (staff, systems, board readiness) Public/constituent conditioning

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Documents, Videos Center For Generosity Documents, Videos Center For Generosity

Feasibility Study Outline

Fundraising ventures are most always undertaken with one central focus – to meet the financial goal of the effort and thereby meet the needs of the organization or agency that are dependent on the receipt of charitable gifts. The greater the financial need and the proposed goal to meet it, the higher the stakes for success and, possibly the higher the degree of uncertainty regarding the viability of the goal. A feasibility/readiness study (herein referred to as “feasibility study) has as its primary goal to determine potential to meet the proposed financial goal.

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Videos Jennie Smith Videos Jennie Smith

Techniques for Asking One-to-One

Fundraisers say the most intimidating responsibility they bear is making personal, individual asks for financial contributions. What should I say? How do I transition from small talk to asking for their financial support? What if they say no? If the thought of asking someone to give a specific amount to your organization or cause leaves you tongue-tied or hyperventilating, join us for a round table discussion for guidance that will equip you for your next donor meeting and tips to help minimize those sweaty palms and sleepless nights.

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Videos Paul Marsh Videos Paul Marsh

Inspiring Volunteers

Once we have recruited volunteers, we must inspire them every time they walk through our doors so that they are effective advocates for our mission. Join us as we discuss how to provide ample orientation, continuing education and support so that our volunteers feel the appreciation they are due.

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Videos Jennie Smith Videos Jennie Smith

Evaluating the Fundraising Effort

Taking time to reflect on how we have done leads to more effectiveness as we continue our efforts. It is important to see what works, what is lagging, and where it is worth investing time and resources.

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Videos Paul Marsh Videos Paul Marsh

Techniques for Asking: Cottage Meetings

Cottage meetings are small, brief and intimate events held at a donor’s home. Cottage meetings are a wonderful way to inform and inspire major donor prospects, setting the stage to invite a first gift or upgraded gift. Cottage meetings also work as a way to encourage a sense of community among donors. We will discuss what cottage meetings look like, who should be involved and how to conduct effective follow up.

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Videos Mike Ward Videos Mike Ward

Donor Stewardship

You have a donor, how do you keep them? Taking care of building and growing a relationship is a center-piece of any development department.

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Videos Mitzie Schafer Videos Mitzie Schafer

Staff Care and End of Year Evaluation

Most of the world sets resolutions or goals at the start if the year. Before you can do that, it is helpful to evaluate how you did on your 2021 goals. In addition, like 2020, 2021 has been a difficult year. Checking in on staff and providing staff care can go a long way to staff retention and success for the new year. Burned out staff have trouble setting and owning goals that will take the organization to the next phase or level. In this roundtable we will discuss ways to provide much needed staff care that improves and informs a true end of year evaluation.

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Videos Jennie Smith Videos Jennie Smith

Giving in 2021: What happened and how do we use the data

After a highly episodic charitable year in 2020, how did giving change as donors navigated a second year of Covid-19 implications? Join us as we review findings from Blackbaud Institute’s early report on 2021 donor behavior and determine how to apply that data to strengthen our own fundraising efforts through the rest of 2022.

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Videos Evan Moilan Videos Evan Moilan

Techniques for Asking: Peer to Peer

The #1 reason anyone makes a charitable gift in the U.S. is because they were asked. #4 is because they care about the person who is asking. Peer-to-Peer giving engages the power of influence from those who already care for your organization, to engage new donors and extend your reach and impact. In this session we’ll talk about: -The fundamentals of Peer-to-Peer -Tools available to make Peer-to-Peer available to every organization regardless of size -Leveraging reasons #2 & 3 and other keys to success -Conversion of new donors into giving beyond Peer-to-Peer

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Videos Pete Reuss Videos Pete Reuss

Biblical perspectives of fundraising

When talking about fundraising in a church or faith-based organization, we often hear, "This is the church. We shouldn't talk about fundraising. We're about faith!" Churches and faith based organizations can greatly benefit from the foundational principles of non-profit fundraising without sacrificing a good theology. When they dismiss these principles out of hand, they do it to their detriment. Utilizing the work of Henri Nouwen, Jesus, and the Apostle Paul, this roundtable will provide Biblical and theological connections between faith communities and fundraising. This frees churches and faith-based organizations to grow in generosity without sacrificing their core beliefs.

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Videos Mitzie Schafer Videos Mitzie Schafer

Techniques of Asking: Social Media

Social media will not save your fundraising, but it can hurt it if it isn't done well. Simply throwing a donate button out there and asking for people to give will likely damage the relationship. Social media is also more than a single post. It is a curated effort to build relationships and emotional connections to your mission. In this roundtable, we will talk about the Dos and Don'ts of social media. We will talk about how to build trust and brand. We will talk about how to cultivate followers and turn them into donors.

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Videos Paul Walters Videos Paul Walters

Challenge and Matching Gifts

Challenge and matching gifts will stimulate a response from additional donors and help move some donors to higher levels. They also assure larger donors that your organization is worthy of major investment.

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Videos Paul Marsh Videos Paul Marsh

Volunteer Retention

Volunteers are crucial to our mission and ministry. Volunteers supplement our Human Resources and serve as our advocates in the community. Much like donors, we must make an effort to retain our volunteers. In this roundtable, we will discuss how volunteer recruitment sets the table for a successful volunteer relationship, as well as different methods to keep our volunteers engaged in our mission and ministry.

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