A well-conceived and aggressively conducted capital campaign will be an exciting and energizing event in the life of your organization. What will it take to complete a successful capital campaign and meet the campaign financial goal? A great “case,” smart work, active committed leadership together with committed and generous donors.

If you are considering a capital appeal or other special appeal, this video will help you think about some critical items to keep in mind. We need to work hard to keep a campaign from feeling like we just want a financial transaction. Furthermore, we don't want anyone to feel shame that their gift is not enough. A campaign done well results in people feeling that this is a project that is accomplished because everyone does their part. A solid case for support is where it all begins.

Giving societies are useful tools in renewing and upgrading your donors. Join us as we discuss establishing and marketing giving societies, as well as using giving societies to share our gratitude to our donors.

Different audiences care about different things and need different messages. Improved segmentation of communication will improve engagement and response. This session will focus on the basics of segmentation, and strategies your organization can employ today to improve your communications.

In this session we'll share the best practices for asking for a gift. Whether you've never asked, or just want a refresher, participants will leave this session with new and renewed confidence to invite others to generosity.

Campaigns can be powerful opportunities in the life of your organization or ministry when organized well. They require time, energy, and thoughtful planning, but can propel your organization in several ways. In this session we’ll identify opportunities to leverage your campaign to build your brand and brand engagement.

Campaigns can be powerful opportunities in the life of your organization or ministry when organized well. They require time, energy, and thoughtful planning, but can propel your organization in several ways. In this session we’ll explore how your campaign is a powerful opportunity for sharing and enlivening the story of the organization or ministry. We’ll identify opportunities and approaches to telling and sharing your story through a campaign.

Campaigns can be powerful opportunities in the life of your organization or ministry when organized well. They require time, energy, and thoughtful planning, but can propel your organization in several ways. In this session we’ll explore how your campaign is a powerful opportunity for sharing and enlivening the story of the organization or ministry. We’ll identify opportunities and approaches to telling and sharing your story through a campaign.

Is your organization poised for a campaign? How can you use such an opportunity to advance your organization in multiple areas and accomplish various goals in the end? Campaigns can be powerful opportunities in the life of your organization or ministry when organized well. They require time, energy, and thoughtful planning, but can propel your organization in several ways. The first aspect we’ll explore is how your campaign should resource your vision and priorities/plan. This may sound obvious, but all too often organizations move into a campaign without clear vision and priorities or don’t really align their fundraising goals with their vision and priorities - a missed opportunity to enliven your vision and resource your strategic priorities.

Much of the time fundraisers ask, “How do we get more people to contribute?” Let’s start with a different question: “Why would anyone want to give money to us?” In this roundtable, we’ll talk about the critical foundation of knowing your own story and how to build the case for support in a way that will inspire people to join in. When you have a strong case for support, people catch the vision for the difference your work is making and they want to be part of it. This session is the first in a four-week series on Annual Funds.

The general public probably thinks “capital campaign” whenever non-profit fundraising is spoken of. Whereas that may have once been somewhat accurate, we know the capital campaigns, in the operation of a well-established and non-profit is more likely an occasional occurrence in the scope of the agency’s development program. That being true, the question remains, “How do we prepared for our capital campaign?  The roundtable will focus on a few core preparation fundamentals that are true for most any agency, church related, non-sectarian, mega organization, small non-profit. The discussion of these fundamentals will target only a few topics:  Project design and case development Donor readiness and cultivation Institutional capacity (staff, systems, board readiness) Public/constituent conditioning

2) Leadership people . . . people who have their fingers on the pulse of the communities, businesses, churches.

3) People of influence who may not have financial resources or be able to give but are able to influence others and their gifts (i.e. “opinion makers”)

Fundraising ventures are most always undertaken with one central focus – to meet the financial goal of the effort and thereby meet the needs of the organization or agency that are dependent on the receipt of charitable gifts. The greater the financial need and the proposed goal to meet it, the higher the stakes for success and, possibly the higher the degree of uncertainty regarding the viability of the goal. A feasibility/readiness study (herein referred to as “feasibility study) has as its primary goal to determine potential to meet the proposed financial goal.

Challenge and matching gifts will stimulate a response from additional donors and help move some donors to higher levels. They also assure larger donors that your organization is worthy of major investment.