Follow our animated short about Stu. Today Stu confronts the need to give during the time of pandemic or other time of uncertainty. This resource is suggested for sharing with members of the congregation.

Follow our animated short character Stu as he realizes that inflation and a loss of donors need to be considered as part of the reason to give more each year.

How do we improve donor retention, particularly from first gift to their second year with the organization. This is far cheaper than finding a new donor and the first conversion is the most important. Historically, retention rates are 45% on average. This means the average organization loses over half of their donors each year.

It is too expensive to allow lapsed donors to happen in our organizations. The end of the year provides a time of urgency for the organization and donor to make this a very good time to focus on our LYBUNTS and SYBUNTS. This video walks through cultivating and stimulating gifts from lapsed donors.