If you are considering a capital appeal or other special appeal, this video will help you think about some critical items to keep in mind.  We need to work hard to keep a campaign from feeling like we just want a financial transaction.  Furthermore, we don't want anyone to feel shame that their gift is not enough.  A campaign done well results in people feeling that this is a project that is accomplished because everyone does their part .  A solid case for support is where it all begins.