Introduction to Storytelling for Engagement

Mitzie Schafer gives an overview of how telling stories sparks donor engagement with your organization. A critical first step is to evaluate your current communications to determine how much of what you are sharing is "informational" and how much is "inspirational." How much of what you are sharing is an "ask" and how much is connecting the donor to the impact their generosity provides? During this session, we explore where to use stories, what they should include, and how to evaluate your current practices.