Integrating Direct Mail and Digital Strategies

In fundraising, one size never fits all. Coordinating your fundraising strategies for both direct mail and digital provide the best of both options – and it’s literally how people live in the world. By creating multiple touch points, you improve your stickiness with people who care – or might care – about your organization. Combining strategies also means you’ll raise more money. Isn’t that your goal? In this Roundtable session, learn why integrating these strategies is so impactful and how to do it effectively. You’ll even pick up some tips that you can use in your own fundraising appeals.