Identifying Legacy Donors

Donors fall into three categories: Annual Fund, Capital Gifts, and Legacy. The biggest bang for their buck comes in one of these categories. Legacy or Planned Giving donors are a special kind of person. They can see into the future and they have truly caught your vision, but knowing who they are and "where" to find them can be difficult. It is critical to add components to your program that help you identify them, while also allowing them to self-identify. During this roundtable, we will discuss these components.