Social media will not save your fundraising, but it can hurt it if it isn't done well. Simply throwing a donate button out there and asking for people to give will likely damage the relationship. Social media is also more than a single post. It is a curated effort to build relationships and emotional connections to your mission. In this roundtable, we will talk about the Dos and Don'ts of social media. We will talk about how to build trust and brand. We will talk about how to cultivate followers and turn them into donors.