Your organization’s mission is more than a statement.  In fact, stop calling it a statement.

Your mission should not describe the organization, rather it defines the results the organization seeks to achieve.

Your mission is what you are going to do in the world.  It should live in every breath of your organization!

To be successful here are 6 keys to a great mission.

1. Mission is what you are going to do in the world.

2. Your mission should be short.  A single sentence is usually sufficient.

3. It should be easily understood. No jargon!

4. Yes, it should be able to be recited by memory.  But more importantly those who work and support your mission should be able to own it.

5. It should inspire. You didn’t get up this morning to be average. 

6. You should be able to know when it is accomplished.