Is your organization poised for a campaign? How can you use such an opportunity to advance your organization in multiple areas and accomplish various goals in the end? Campaigns can be powerful opportunities in the life of your organization or ministry when organized well. They require time, energy, and thoughtful planning, but can propel your organization in several ways. The first aspect we’ll explore is how your campaign should resource your vision and priorities/plan. This may sound obvious, but all too often organizations move into a campaign without clear vision and priorities or don’t really align their fundraising goals with their vision and priorities - a missed opportunity to enliven your vision and resource your strategic priorities.