Center for Generosity

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Build an Ambassador Program to grow your social media footprint

Social media platforms can be an excellent tool to raise awareness about your organization with potential clients, employees, or donors. But with so many messages fighting for attention in our newsfeeds, how can you create traction with your posts – especially if you have a limited or nonexistent digital media budget? Establishing a team of social media ambassadors could be the right solution to help your organization build its social media footprint and reach a bigger audience. Join us to learn more about: The difference between an influencer and an ambassador Identifying and approaching potential partners Levels of formality and setting expectations of ambassadors Quality vs. quantity of social media content